SUGG, high-quality Brussels bike brand out of the starting blocks
Barely 25 of its 100% Brussels city bike SUGG Compacto are currently on the road. Although it has not become an electric or folding model (those are so popular now), owner Frédéric Mertens sees a promising future for it.
At first, Brussels-based Frédéric Mertens believed in electric folding bikes. But gradually he abandoned those often heavy, expensive, unreliable and, with their recyclable batteries, polluting bikes. He came up with a new brand, the SUGG. The first model, Compacto, effortlessly combines just about every conceivable advantage. It is high quality, robust, small, light, comfortable, suitable for both sexes and all ages, durable but not expensive, fast, easy to use, maintain and repair, compact of course, perfectly calculated to overcome height differences in the city on body power and ... bright yellow. With a 16-inch wheel size and a short frame, you can easily lose it on your flat, in your car, on public transport or at work.
The parts come mainly from Europe. Design and assembly, on the other hand, are done at rue de Laeken in Brussels, a good thing for local employment and to oversee quality at all stages of the production process. While barely 100 units a year roll off the assembly line now, that number should be scaled up to 1,200 by 2028.
Oh yes, Sugg is the surname of Frédéric's mother. So the bike brand's name is an ode to her.