Côte d'Or Chocolate: 140 years old and more vigorous than ever


Since 1883, Côte d'Or has been indulging Belgians with the powerful refined aromas and flavours of its chocolate. Over the years, the brand has surfed the waves of small and large events at home. The range of bars, tablets, chocolates, sweets and a spread is expanding and becoming more diverse.

Recently, the Atomium adorned itself in Côte d'Or colours to add some lustre to the 140th anniversary of Belgians' favourite chocolate. Those who missed out on the light show, the accompanying birthday cake and the icons of Belgian showbiz and sports in attendance need not grieve. Since then, a Côte d'Or delicacy where one of the 140 surprise tickets was hidden might have fallen into their lap and they might be lucky enough to win a Chocolate Dream Day at the world's largest chocolate museum, a VIP experience with the Red Devils or the grand prize: a safari trip to Kenya.

If fate has been less kind to you, you can gladly take lasting comfort in the result of nearly a century and a half of craftsmanship, experience and innovative spirit from the chocolate brand with the iconic elephant. It was born in 1906, tried out various poses, and as a 117-year-old he now looks proudly into the future with a curled-up trunk. By the way, did you know that the brand name Côte d'Or refers to the Gold Coast, the present-day Ghana, where some of the cocoa beans are produced?

Milk, dark, praline, hazelnuts, almonds, nougat ... mouth-watering.