A Belgian show for the NBA Finals
The Belgian studio Dirty Monitor, specialized in video mapping, produced the show projected at Madison Square Garden during the NBA playoffs.
The NBA Finals, the championship of American basketball, are considered a must-see sporting spectacle in the United States, attracting audiences worldwide.
It was inside the iconic Madison Square Garden, in the heart of Manhattan in New York, where the local team, the Knicks, faced the San Antonio Spurs, that the visual concept designed by a Belgian studio enhanced the show, further electrifying the atmosphere.
Based in Charleroi since 2004, Dirty Monitor continues to expand internationally, with ongoing projects in Vietnam, Oman, Kazakhstan and Turkey, as well as in Belgium, where the company will also be present this summer at the Les Ardentes and Ronquières festivals.
A few months ago, the studio also illuminated the grand opening ceremony of the Grand Egyptian Museum in Cairo, in the presence of King Philippe.
For years, the creative studio has been regarded as a pioneer in the design and production of architectural mapping, stage design, interactive scenography and other live performances.
This first major contribution on American soil marks a new step in the development of the Belgian studio’s portfolio.