Visit Flanders in the footsteps of its great masters


Flanders played an important role in Western European art between the 15th and the 17th centuries. Great masters such as Peter Paul Rubens, Pieter Bruegel the Elder and the Van Eyck brothers made a particularly significant contribution to the artistic influence of the north of the country.

C’est pour promouvoir un tourisme culturel axé sur ces peintres que Visitflanders a  investi 26 millions d’euros dans un programme culturel offrant des expos plus inventives les unes que les autres

Visitflanders has invested 26 million in a cultural programme to promote cultural tourism based around these painters, staging ever more inventive exhibitions and financing an international media campaign. Rubens marked the start of the festivities in 2018, with his home town of Antwerp welcoming more than a million visitors, mainly from the Netherlands, Germany and the United Kingdom.

This year, it is Bruegel the Elder who is making art lovers happy, whether they come from Belgium or overseas. And in 2020, we can expect to discover the masterpieces of Jan van Eyck.

The geographical proximity of the art cities of Antwerp, Brussels, Ghent and Bruges means that visitors need just a few days to admire the medieval alleys, canals, churches, castles and landscapes that inspired the great masters.

Admire these masterpieces by visiting the Royal Museums of Fine Arts in Brussels, for example, and use a virtual device to immerse yourself in Bruegel's work.