Ice Watch celebrates its 10 years anniversary, and invites Tintin to the party


The Ice Watch enterprise is turning 10 this year. On this special occasion its CEO has announced a future partnership with the Moulinsart firm. This marks the encounter of two Belgian success-stories.

On the 16th of September, Jean-Pierre Lutgen, the CEO of Ice Watch went the extra mile in order to celebrate the tenth anniversary of his watches, known for their clean design and their democratic price. On that occasion, numerous guests were invited. Among them were personalities from the political and the entrepreneurial spheres. They were all gathered in Bastogne, in one of the company’s warehouses specially fitted out for the event.

The theme of Belgium was at the heart of the party, with Hergé’s works put forward and his famous reporter Tintin highlighted. This staging offered an ideal occasion to announce the official partnership between the brand from Bastogne and Moulinsart, the company that handles the copyright and related rights of the works of Hergé, represented by Nick Rodwell.

This presumably is a promising union: those too partners are each worth their weight in gold. On the one hand, Ice Watch is a prosperous enterprise whose revenues were around 45 million of euros in 2016. After a successful implementation in Hong Kong, the firm is now aiming at the American market. On the other hand, Tintin represents a safe bet. This “ambassador of Belgium”  keeps on attracting audiences even 80 years after its creation. All that remains is to discover the design of the watches that will come from this partnership.