A Belgian startup launches on the electric bicycle market


The two co-founders of the Take Eat Easy digital platform, as well as one of their former staff members, returned to the Belgian start-up world this summer with a brand-new concept.

Adrien Roose, Karim Slaoui and Tanguy Goretti presented a functional prototype of the new-generation electric bicycle at Eurobike 2017, a convention that brings together the cycling world.

Their idea is simple: to improve electric bicycles and make them more accessible, so that they become an essential means of transport. To that end, they identified three problems with existing models. Firstly, the price: on average, an electric bicycle costs €2,200 in Belgium. They intend to popularise this mode of transportation by selling their prototype for €1,399. Next, the three young "startuppers" are planning to improve the bicycle's design and modernise the technology that accompanies it.

Their model, named Cowboy, will be equipped with automatic and intuitive engine assistance, an intelligent and removable battery, integrated and connected lights, a secure starting system and a theft detection system and satellite tracking.

The project is promising and was a hit at the Eurobike where it won a prize in the "start-up" category. This smart bicycle will be available to buy from spring 2018.

For more information, visit: http://www.eurobike-show.com/eb-fr/eurobike-award/award-gallery-product/2017/3812/