10 new stores for Marcolini
After China, the United States and the Middle East, Marcolini, the famous chocolatier from Brussels, will now open an additional 10 new stores, including its first in Dubai.
Pierre Marcolini continues to develop his international career. Thanks to a crowdlending action, the chocolatier was able to raise a grand total of 1 million euros from over 300 investors in a space of just 48 hours. The company will use the money to fund the opening of 10 new sales outlets. The stores concerned are two in Brussels Airport, a first one in Dubai and additional outlets in France, Italy and Spain. Once the expansion is complete, Marcolini will own a total of 30 sales outlets worldwide.
We are all familiar with crowdfunding, but crowdlending is rather new in Belgium. It is like the professional counterpart to private funding. Crowdlending allows private investors to lend money to a company. Investors get their money back plus interest, after a predetermined period and based on a fixed rate. “I loved the idea of participative funding as it is open to everyone, and my profession is above all a human adventure”, says Marcolini.